http://www.youtube.com/watch?feature=player_embedded&v=qgWkwUzumZg
All of the experts seem calm and confident, and for some reason middle aged men, they are allsitting behind a desk, making it seem like they are the boss.
Positives include stronger persuasion of point and authority to that point
Negatives include continuity if the 'expert' signs up to another documentary with a different opinion
The Stereotype seems to be older men wearing suits, rarely are young men and women shown.
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